Sunday, August 17, 2008

Too Fancy?

An article today on CCTV, the Chinese news agency. (I like to read CCTV, CNN and the BBC to compare how China news reporting vs. Western reporting.) This is a very consumer driven culture from what I have experienced. I didn't realize ornateness of packaging could be a government issue. There is still so much I don't understand about China.

China's top economic planner, along with several other ministries, has issued a joint notice, saying "no" to luxury packaging for moon-cakes. Over the past years, China has issued standards to limit wasteful packaging for the traditional Chinese delicacy. But some hotels and restaurants still use elaborate presentation as a way to add value. The joint notice directs all local authorities, including quality control and pricing departments, to strengthen product checks for the up-coming Mid-Autumn Festival, which falls on September the 14th. Special attention will be paid to luxury hotels and restaurants, and pricey mooncakes with excessive packaging will be banned from the market.

CCTV Link

1 comment:

  1. Oooo that is SO interesting! Speaking of excessive packaging, the drinks industry drives me crazy. Bottles and cans for everything. And wtf is a bowl of microwavable soup in a plastic container good for? Drives me crazy, all this waste. Bleh!

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